Paid Advertising Mistakes You Should Avoid on Social Media Platforms
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Before you apply the tips below, be 100% sure that your ideal customers use the social media platform you are considering advertising on. Failure to do this would result in wasted time and financial resources. Let's proceed... Not studying advertising best practices before running an advertising campaign on a particular social media platform. Not clarifying your social media advertising goals, strategy, and success measuring criteria. Failure to create an image of your ideal customer based on things like their occupation, age, location, marital status, hobbies, interests, and income brackets. Bad copy-writing or not testing your advertising language before running an advert. Not studying your competitors, their social media pages, and how they advertise. Over-copying how your competitors advertise. Using low-quality visuals (graphics, videos, and animations). Using too much texts (words) in your advertising post. Not targeting a broad audience or being too specific about your t