Welcome To Elileojo's Blog

Before you apply the tips below, be 100% sure that your ideal customers use the social media platform you are considering advertising on. Failure to do this would result in wasted time and financial resources. Let's proceed... Not studying advertising best practices before running an advertising campaign on a particular social media platform. Not clarifying your social media advertising goals, strategy, and success measuring criteria. Failure to create an image of your ideal customer based on things like their occupation, age, location, marital status, hobbies, interests, and income brackets. Bad copy-writing or not testing your advertising language before running an advert. Not studying your competitors, their social media pages, and how they advertise. Over-copying how your competitors advertise. Using low-quality visuals (graphics, videos, and animations). Using too much texts (words) in your advertising post. Not targeting a broad audience or being too specific about your t

“When you change the way you look at things, the things you look at change.” — Dr. Wayne Dyer. Perspective (how you see with your mind) is everything.  Life consists of both high and low periods. We win, and at some point in time, we loose. But staying down or rising again is a choice we get to make. While I was still an undergraduate at Yabatech, there was a concept I loved so much which every business leader uses till date. It is the "SWOT (Strengths, Weaknesses, Opportunities, Threats) Analysis". SWOT analysis is a very balanced approach to problem solving because, it not only considers the weaknesses a business has and its threats in the market where it operates, but also considers the business' strengths and those opportunities it can leverage on.  Now, if businesses and nations take detailed SWOT Analysis to clearly identify their weaknesses and threats, as well as their strengths and opportunities - then I suggest you do same whenever you are faced with personal ch

Being exposed to trauma or abuse as a child or an adult can severely injure the human mind such that almost everyone appears to be a potential threat to our well-being. It makes us create mental walls that isolate us from fully experiencing beautiful realities and new opportunities. Evolution has taught us to be defensive or protective for our survival and this dates back to primitive times when we humans were constantly living under threat from wild animals. But today we live in safe cities with people who are mostly unarmed and we still feel like we are being hunted, this is not the best way to live - it's abnormal. Critical thinking is not negative thinking. Negative thinking is feeling like people are out to get us or the world's against us. Critical thinking on the other hand is considering the kind of impact that our actions or inaction under certain circumstances can have on us. To avoid being victims of our own perspectives, it is essential that we always keep an open-m

Whether you like it or not, you will always need different financial services to help meet your changing needs as you grow older.  This is the reality, especially if you are an adult between 30 and 65 years, because you are most likely to experience several life changes e.g. job promotions, getting married, becoming a parent, moving into your first home, divorce, losing a parent in-law and retirement to mention a few.  Let's consider 3 scenarios for more clarity: 1. You get a new promotion at work; with this change your salary, tax, and spending habits increase. There are specific financial products to help you manage this change effectively.  2. You recently got married; with this change, your desire to have your own house increases. There's also a  financial product designed to ensure that you achieve this.  3. You have a new child or children; with this change your duty to give your children a good start in life with respect to quality education becomes priority. Yet again,

1. Get Serious About Relationships: Check on your old friends from time to time and offer them support. They could be former work colleagues, class mates, or people you grew up with. Ignore your ego and put your social media and mobile airtime to good use. You never know what opportunities you're missing by not doing this.  2. Improve Your Personality: Embrace new ways of thinking, use criticism as motivation, fix your personality flaws, read books that develop your mind, make friends with a stranger, do something for someone who can't repay you, attend events outside your industry, follow positive influencers on social media and be humble enough to seek feedback.  3. Learn From Strangers: Everyone, including those younger than you knows something you don't know. Listen to discussions, ask questions, and be curious to learn about what seems strange to you. You might just discover something very useful to you because it's possible for you to have a problem and not know i

Not having adequate knowledge of the right things to look out for when buying real estate in Nigeria could result in unpleasant financial situations and you do not want that to be your story. So here are some tips to help you know what to prioritize when buying your next real estate property in Nigeria.  1. Verify Property Title: This involves carrying out title searches at various registries where the records of properties and restrictions on properties are documented. Investigating property title is very important so that you do not buy a property with faulty title. This process may require visits to state lands registries, searches at the corporate affairs commission, the seller's family house, king's palace, charting at surveyor general's office, searches at the probate registry, and searches at the court registry depending on the type of property and the persons involved in the transaction. 2. Request for Development Permits: The reason you should ask for this is to a

Do you know that living positive remains a mirage until you stop allowing negative ideas and images influence how you see, think, feel and act. Your mind is a computer, you only process the programs you store on it. Be extra careful about the things and people that constantly influence you, because what/who influences you impacts how you think, how you think impacts how you feel, how you feel impacts how you act, how you act often becomes a habit, your habits become your character, and your character determines your destiny. Over a period of time, you become a product of what influenced you. The good news however is - you can reprogram your mind and re-direct your life by simply allowing the right things to influence you. How do you know what is right from what is wrong? What is right will never steal your joy, peace and agape love.