Thought Corner (December 27th, 2021)


🔋Personal branding isn't about inventing an image and selling yourself like a product. It is about purposefully choosing what parts of yourself to expose to the public and controlling how and where that exposure occurs. 

🥊Behind every successful marketing campaign, there are hundreds of failed experiments. 

🔋The best marketing doesn't feel like marketing, it feels like you. 

🥊Do not sell a product or service. Educate people on why the product or service exists, why you created it, and how it is going to help them. Make it their decision to buy, don't force it. 

🔋People don't hate marketing. They hate: Ads that feel like ads, Irrelevant messaging, Invasive pop-ups, Faceless brands, Feature jargon, Weak creativity, Lack of community, and Shallow stories.

🥊The quality of your life is the quality of your relationships.

🔋A man with no ambition is an irrelevant and lonely man.

🥊70% of global wealth is stashed in real estate; and over the past 20years only 28% of global wealth was created by saving and investing.

🔋Everyone is looking for a shortcut, so the short game is fierce. Playing the long game is significantly less crowded and more profitable. 

🥊It is called social media for a reason - be  sociable and pleasant using it. 

Christopher is a brilliant content writer and digital marketing executive who enables brands to connect in a human way with their audience on the internet. He is also a trained investment advisor, with a passion for helping people secure and maximize their financial resources.

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