Posts

Progressive Reflection

Image
Progressive Reflection 👇🏾 One of the least most popular topics in the business of life is CONTROL. (Yes, life is business. Your life is your business and if you learn how to manage it well you'd have self-fulfillment, progress, contentment, peace of mind, positive influence, and a lasting legacy that outlives you.) By control, I mean progressive reflection. In business management, control is simply looking back to understand what aspects of planning worked and didn't work for a business/organization over a period of time; and helpful actions to take going forward that contribute to the success of the business. You need to engage progressive reflection occasionally in order to lead a purposeful life. If you live in a busy city like Lagos, I know it's harder for you to engage in progressive reflection because there's much more to distract you from your most important business, you. But eventually, it's up to you to decide if you would prefer living on

Paid Advertising Mistakes You Should Avoid on Social Media Platforms

Image
  Before you apply the tips below, be 100% sure that your ideal customers use the social media platform you are considering advertising on. Failure to do this would result in wasted time and financial resources. Let's proceed... Not studying advertising best practices before running an advertising campaign on a particular social media platform. Not clarifying your social media advertising goals, strategy, and success measuring criteria. Failure to create an image of your ideal customer based on things like their occupation, age, location, marital status, hobbies, interests, and income brackets. Bad copy-writing or not testing your advertising language before running an advert. Not studying your competitors, their social media pages, and how they advertise. Over-copying how your competitors advertise. Using low-quality visuals (graphics, videos, and animations). Using too much texts (words) in your advertising post. Not targeting a broad audience or being too specific about your tar

Delegate or Subcontract What You're Not Good At

Image
  Delegate or Subcontract What You're Not Good At 👇🏾 Yes, this is exactly what the smartest achievers do because they are smart and self-aware enough to channel their effort towards work that they excel at, whilst delegating or subcontracting the rest to competent people. For example: Top companies on the Fortune and Forbes lists are known to hire external specialists from MBB or the Big 4 firms to work on certain projects in order to get optimum results. By delegating and subcontracting work you're not good at to more competent folks, you: - Have more free time to yourself - Become better at what you are already good at - Give others the opportunity to shine and thrive - Develop high-quality relationships, and - Easily earn the kind of reputation that makes people willing to support you. See, the easiest way to become a successful person is to help other people excel at what they're good at. Give people the opportunity to showcase and share their unique talents and skil

The Only 3 Things You Should Save For

Image
  Shocker: Your Pension or Retirement Savings Will Not Save You This article is for young and middle-aged professionals who desire a happy life and financial freedom at retirement, but don't know the right way to use their savings to get there. By the end of this article you would know how to choose a good investment asset that always puts money in your pocket. Let's proceed... The truth is, you cannot save your way into financial freedom. It's just not sustainable. You'd always be restricted in your spending. Am I saying you shouldn't save money, not at all. But what I'm saying is that you should invest as much or even more than you save after careful assessments of the risks involved. However, there are only 3 things I recommend you save for: 1. Save For Emergencies: Life doesn't promise you that things would always be the same. Change is constant. So always ensure that you have at least 12 months worth of your basic living expenses saved a

What Whatsapp Can Teach Us About Human Relationships

Image
  Don't turn off your Whatsapp read receipts, do this instead... You see, while turning off your Whatsapp read receipt allows you to read WhatsApp messages without making it apparent to the sender, it can also be a sign that you lack confidence or worse, give your contacts the impression that you aren't a reliable ally. In simple terms, a WhatsApp read receipt refers to the two blue checkmarks  ✓  you see when your recipient reads your message on Whatsapp. However, if your recipient turns off their read receipts you only get to see two grey checkmarks  ✓  even after they have read your Whatsapp message, plus the time they read your message will not be available to you. So in a nutshell, the read receipts must be enabled on both sides to view the message read information. Strangely, WhatsApp voice messages treat read receipts uniquely  .... Thank me later. For instance, if you send a voice message of 2 seconds or more to a person who has their read receipts off, you will still s

Knowing What You Want

Image
If you are like most people there is a high chance that you find it easy to name all the things you don't want, but you find it difficult to name the things you honestly want. This is because knowing what you really want requires a lot more effort on your path. To know what it is that you want, you must be mindful. You must understand who you really are. Knowing who you truly are may require that you: - Focus on yourself more - Observe how you react/respond to situations - Have a clear understanding of your personal values, strengths, and deal breakers - Stop living on autopilot, and - Stop comparing yourself with other people in ways that drain you. So today and for the next couple of weeks, I encourage you to pay attention to yourself more in order to truly understand what it is you really want for yourself and go after it with faith. Remember, no company sets a goal by focusing on what they don't want. Likewise, if your goal is to be happy in life then you must know exa

Paid Advertising Mistakes You Should Avoid on Social Media Platforms

Image
Before you apply the tips below, be 100% sure that your ideal customers use the social media platform you are considering advertising on. Failure to do this would result in wasted time and financial resources. Let's proceed... Not studying advertising best practices before running an advertising campaign on a particular social media platform. Not clarifying your social media advertising goals, strategy, and success measuring criteria. Failure to create an image of your ideal customer based on things like their occupation, age, location, marital status, hobbies, interests, and income brackets. Bad copy-writing or not testing your advertising language before running an advert. Not studying your competitors, their social media pages, and how they advertise. Over-copying how your competitors advertise. Using low-quality visuals (graphics, videos, and animations). Using too much texts (words) in your advertising post. Not targeting a broad audience or being too specific about your t